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| Poster of the "Super Seven Incher" |
1. Why did the creator of this advertisement think it would be successful for selling the " BK Super Seven Incher"?
I think the creator thought it would successful because it would give sexual appeal to men. But the creator was completely thinking of the men in sterotypical way that men only love sex and food. So in way it my offensive to some men.
2.What sort of negative backlash did this advertisement receive?
Well for one thing women are not a fan of this commercial it completely objectifies women saying that we will just have sex with anyone who it's this sandwich. It makes us as women look weak. It problem for women around the world to have an equal status as men already so why would a very successful fast food franchisee risk bad business by putting up a sexist poster up.
3.Do you the backlash help or hindered the advertisement?
I think the backlash hindered the advertisement because it made men look like animals, and made women look like complete sex toys. Also nowadays there transgender, and gay men and they would absolutely hate and sue for this because it's putting them in a bad light.
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